Special K Made A Fake Clothing Store To Confront Women Over How Much They Talk About Being Fat

According to one study, 93 percent of young women engage in "fat talk," in which they talk about how disgusting their bodies are. Kellogg's is promoting its low fat Special K cereal by telling women they need to stop. They set up a pop-up shop called "Shhhh" that sold clothes with tags inscribed with some classic complaints like "I look fat in this," "I have a muffin top," and "Cellulite is in my DNA." Women's grossed out reactions to the tags made them self-conscious of their own fat talk habit...